Blog on a domain vs blog on a website

By: Alison Davey

Date: 07 February 2011

It’s a question I am often asked — whether it’s better to have a blog that sits within your main marketing website or to have a blog that sits on a separate domain.

As ever, you need to have a plan, look closely at your objectives, your brand and how your customers want to receive useful information from you and interact with you.

If you have a good website, one that enjoys many visits and conversions to leads, then it is feasible to integrate a blog within your main sales website. Keep it between your own goal posts! This is what marketers call reinforcement and endorsement. Potential customers can see other customers commenting on your products and services and your marketing messages are all in one place.

If, on the other hand, you have a website that needs optimising in the search engines, one that remains static or that you wish to leave as your main sales funnel, you could consider a separate blog domain. A separately hosted blog allows you to extend your marketing messaging further and it can enable you to create freer marketing information — such as blogs that are aimed at educating your audience. This option effectively gives you two websites – and you can register a keyword rich URL which can set you apart from your competition!

 

Alison Davey is an expert contributor to Marketing Donut and runs Real Eyes Marketing, a London-based consultancy that specialises in advising small businesses.