Traditional business is about money for services, cash for a product. Increasingly, businesses online are adopting the Freemium model, a concept defined by Chris Anderson of Wired Magazine.
In this video, Freemium expert Peter Froburg talks about the best examples of this model and how it can really work for online businesses in the 21st century.
When thinking about how you attract people to your business, have you factored a “freemium” level offering in? Is it appropriate for your business? Have you tried it? All good questions.