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Four simple steps to a better customer relationship strategy

Customer relationship management (CRM) is crucial to any organisation – whether you are the biggest and best brand in the world or the smallest start up. You always need to work on your relationships. They will help you sell more, be more reactive to criticism, improve your product/service and ...

Date: 30 September, 2009   By: Rob Hallums

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The kids are all right. Aren’t they?

Interesting story of artistic rebellion on the BBC today - in this case, not against the machinery of the state, but against people who are against the machinery of the state and insist on sharing music - for free - via the Internet.

Date: 25 September, 2009   By: Simon Wicks

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Campaigns, surveys and the marketing agenda - it's Small Business Week

Small Business Week is coming up – a week of events, talks, seminars, advice clinics and the like intended to help small-business owners, throw the spotlight on the issues that are affecting them and maybe even influence people to get something done about them.

Date: 24 September, 2009   By: Simon Wicks

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Everyone is doing business on social networks. But are they?

There's a lot of talk about the power of social networking for business.  Take a look at some of the most eye-watering stats in this video.   What's clear is that social networking is no longer becoming mainstream, it is mainstream.

Date: 24 September, 2009   By: Mark Sinclair

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Good Neighbors Can Make a Difference at the Local Level, says Yahoo

I have to admit I find Yahoo one of the most frustrating online companies I have ever encountered. However, I also consider it the biggest innovator, and that’s the frustration. The labs division of the company produces many fantastic products and services, yet only a small percentage of these ...

Date: 21 September, 2009   By: Ben Dyer

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The blog is mightier than the sword

In the old days a quibble over a product or service not being up to scratch would be resolved through an exchange of letters with a customer service department. A swift resolution ensuing, the customer would be happy and the business might have gone beyond just saving face and reinforced its brand v...

Date: 18 September, 2009   By: James Ainsworth

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Do you suffer from corporate myopia? - losing customers because you can't see the wood for the trees.

I am building up a portfolio of corporate myopia stories. The standard story goes as follows:...

Date: 16 September, 2009   By: Robert Craven

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Expose yourself properly: No story means no PR

So, you’ve agreed to sponsor an exciting initiative.

Date: 08 September, 2009   By: Emily Cagle (@EmilyCagle)