Local businesses must seize low-risk advertising opportunities

Local businesses must seize low-risk advertising opportunities

Local press has been having a torrid time of it lately.  It seems that scarcely a week goes by without reports of more problems for titles and groups within the medium.  It's also a tough time for small businesses, which are seeing their profits squeezed by the downturn, while knowing full well that there has never been a more important time to shout louder than others in their field. Given these circumstances it might seem like a very frightening time to commit precious promotional budget to a struggling medium.  But there are alternatives, and now is a great time to explore them.  A service such as Signposter.com,  an online service helping UK businesses buy and manage outdoor advertising, offers a viable, effective, low-cost and risk-free way to build up promotional collateral free from any potential surrounding editorial negativity.  There is no denying that local press has a role to play in the promotional mix for small businesses. It's a proven way of reaching consumers in a local area. But now is surely the time for local businesses to do some research and be more adventurous, and gain stand-out by doing so.  Outdoor advertising is now within the reach of small business managers.