How to use colour psychology in your business

By: India Cash

Date: 14 November 2012

How to use colour psychology in your business/colour chart{{}}When running your own business, you can find yourself in contrasting situations with customers, suppliers, employees and others. Whether you’re in a meeting, sales pitch or negotiation it’s important to remember to always look smart and professional. The more organised you look, the more people will trust your expertise and advice. However, another way to influence outcomes is to carefully choose which colours you wear, because colours can influence people’s emotions and decisions.

Blue and earthy shades are good for building partnerships and relationships with people. Collectively liked by everyone, blue helps instil a feeling of trust and security. Earthy tones such as beige, peach and tan can make you look friendly and approachable therefore helping develop the initial relationship solely by first appearances.

Red is great for negotiations for its association with action, energy and passion. This can lead to impulse decisions and purchases. You should, however, balance how you present yourself when wearing red because it can be connected to feelings of intimidation and aggression. Simple items can impact how people react towards you, so start small by wearing a red accessory such as a tie or handbag.

Where there is the possibility of a large audience, such as a sales pitch, wear purple or orange. Purple is linked with creativity and confidence, while orange commands attention without being too controlling. Use these colours to connect with your audience. Try an orange shirt or purple blouse under your suit and see what effect you can generate.

Black, charcoal and dark grey are more conservative colours. They are an indication of power, boldness and authority. Wear these colours to formal meetings where you wish to keep your personality hidden or reserved.

Avoid green and white when it comes to business meetings. These colours can make you seem inexperienced and innocent. Green is often related to money and jealously, which could hamper your chances of any positive outcomes.

Overall, lighter colours present a friendly and more sociable image, so use this to your advantage when you’re working with people in a pleasant, comfortable environment. Darker colours should be worn for reserved situations to instil power and influence the current mood. Avoid mixing dynamic shades and neutral colours excessively, otherwise you could create an array of confusing emotions and conflict between you and your customers or employees. Keep it simple and smart and you should receive the required level of respect.

This article was written by India Cash who is working on behalf of ASOS who are retailers of day dresses, suits and accessories.