Ten ways to keep your customers happy (and make money!)

By: Robert Craven

Date: 11 April 2012

1.  Understand what people want

You must keep asking questions of yourself: “What's the unmet need?”, “How are we doing?”, “How can we do better?”.

2.  Engage your customers

Treat them how you would like to be treated yourself.

3.  Real relationships blow away the institutional hype

Consumers are fed up with mass-produced mediocrity. “Authenticity” — a genuine product rather than a created manifestation from the brains of the marketing department, will generate customers for life.

4.  Infect your customers with your enthusiasm

5.  Infect your staff with your enthusiasm

6.  Create memorable “wow!” encounters

Inspire customers to spread the “legend” to others.

7.  Forget about selling

Customers hate to be “sold at” but they love to buy.

8.  Make everything simple

Make it easy to understand for your customers and for yourselves.

9.  Create a culture where people find real pleasure in giving service to others

10. Never forget that what customers value most are attention, dependability, promptness and competence.

Is this really so very hard to deliver? Evidence would suggest that it is…
But think of the benefits to you if your business could deliver this way!

Robert Craven is an expert contributor to Marketing Donut. He runs The Directors' Centre and is the author of business best-sellers Kick-Start Your Business and Bright Marketing.