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Happy christmas from Marketing Donut!

We’ll be taking a short break from blogging over Christmas and will be back in the New Year, bringing you more news, views and advice to help your business grow in 2012.

Date: 22 December 2011   By: Rachel Miller

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The secret of high-performing service firms

There is a group of professional service firms (PSFs) that grow nine times faster than the average. They are 50 per cent more profitable than the average. Doing the research for the new Grow Your Service Firm book, it was easy to see that high-performing service firms are the ones that have clients...

Date: 21 December 2011   By: Robert Craven

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The rise of social commerce

Social commerce is something often discussed as a natural progression of two successful market arenas — social networking and e-commerce. But with the current forays into s-commerce amounting to little more than adding a Like button or setting up a Twitter feed, the evidence suggests that it�?...

Date: 20 December 2011   By: Anton Gething

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Brand pages launch on Google+

Last month, Google launched the first of the brand pages on Google+. Some of the early adopter brands to have pages include Cadburys, H&M, Pepsi and The New York Times to name but a few. And it’s not just big businesses that are building Google+ pages.

Date: 19 December 2011   By: Lucy Pullon

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Is Facebook growth stealing traffic from company websites?

I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared concerned the relative importance of company Facebook page visits against their main website visits.

Date: 16 December 2011   By: Dave Chaffey

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The 12 strangest celebrity businesses

Celebrities are always looking for ways to keep the cash coming in. They never know when they’ll be between projects and need to buy a helicopter or new mansion or 20-carat diamond. To prepare for these unexpected emergencies, many stars try their hand at running a side business or two. Startin...

Date: 15 December 2011   By: Carol Vertz

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Promotional marketing - going mobile

Attracting the attentions of consumers via promotional campaigns or prize marketing is nothing new; it has long been a marketing staple for many brands. Campaigns have long been thrust on people only too happy to take part in loyalty schemes or enter themselves into an eye-catching competition.

Date: 14 December 2011   By: Henry Walker

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New Twitter Let's Fly helps you - and brands pages too

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Date: 13 December 2011   By: Frances Johnson