Your target market

Splitting your customers into different groups will enable you to market your products or services specifically to the most profitable to you.

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How we set up our niche businesses

Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.

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Make customer segmentation work

Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

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Knowing your customers

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.

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Marketing to older customers

This huge and lucrative market is no niche — it encompasses consumers from all walks of life who just happen to be over a certain age.

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How to attract more local customers

Technology is allowing business marketing to be increasingly localised. Find out how you can use technology to attract local customers.