Marketing strategy

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

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First steps to exporting

Find out how to assess your export potential, research target markets, sell, distribute and transport your goods and sort out the paperwork.

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Planning your marketing

Marketing is based on identifying and satisfying customers’ needs. It includes pricing, promotion and customer care. Here's how to get it right.

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New product development

How to turn an idea into a product, once you have decided to go ahead with it, including setting a spec and keeping costs under control.

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Ten ways to improve your offer

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?

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How to do a SWOT analysis

Use this checklist to help carry out a SWOT analysis, from identifying participants to discussing the points raised and creating an action plan.