Product development

Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.

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ARTICLE

New product development

How to turn an idea into a product, once you have decided to go ahead with it, including setting a spec and keeping costs under control.

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ARTICLE

How to develop new products

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

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ARTICLE

Innovation

All businesses need to innovate, though it may take any number of forms, from the refinement of products to the launch of a new idea.

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ARTICLE

Ten ways to promote a new offer

Try these road-tested techniques to make sure your target customers know you have an attractive new product or service on the market.

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TOOL

Intellectual property healthcheck

Use this handy tool from the Intellectual property office to find out what intellectual property you own, and how you can protect and exploit it.

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FAQS

Design FAQs

Answers to FAQs to help you use design to boost margins, improve existing products, and meet any standards required for new designs or packaging.

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FAQS

Packaging FAQs

Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.