Product development

Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.

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ARTICLE

New product development

How to turn an idea into a product, once you have decided to go ahead with it, including setting a spec and keeping costs under control.

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ARTICLE

How to develop new products

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

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FAQS

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

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TOOL

Product positioning diagnostic

Use our free downloadable product positioning diagnostic tool to help identify the best way to market your product to your target customers.