Your mailing list

An up-to-date marketing database is a goldmine of useful information with details of your customers, prospects and sales trends to help your business.

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Marketing with your database

Databases make information management easy and cheap. Mailshots are better when you have records of all your dealings with customers and prospects.

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Your guide to buying mailing lists

Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list.

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Mailing list accuracy audit

Use Royal Mail's handy free mailing list accuracy audit to get a free assessment of the accuracy of your businesses' mailing records.