Direct marketing

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

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Marketing with your database

Databases make information management easy and cheap. Mailshots are better when you have records of all your dealings with customers and prospects.

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Writing a mailshot

If the mailshot targeting and message are right, you should get a positive response. If they're wrong, it is junk mail and a waste of time and money.