Direct marketing

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

News image
ARTICLE

Marketing with your database

Databases make information management easy and cheap. Mailshots are better when you have records of all your dealings with customers and prospects.

News image
ARTICLE

Writing a mailshot

If the mailshot targeting and message are right, you should get a positive response. If they're wrong, it is junk mail and a waste of time and money.

News image
ARTICLE

How to write a mailshot

Use this checklist to find out how to write an eyecatching and effective mailshot, from identifying your audience to personalising your mailshot.

News image
ARTICLE

The power of door drop marketing

Looking for a cost-effective way to reach new customers? Door drops are not just affordable — they are versatile, highly targeted and effective.