Running a direct mail campaign

Running a direct mail campaign can offer a healthy return on investment for many small businesses. Find out how to improve your chances of success.

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TOOL

Royal Mail mailing services

Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.

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ARTICLE

How to create successful mailings

Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships.

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ARTICLE

Direct mail on a shoestring

Email marketing has become the default marketing tool for SMEs. But there is still a place for direct mail — and it doesn't have to cost the earth.

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ARTICLE

Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Planning explains how to measure your marketing.

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FAQS

Direct mail FAQs

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.