PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

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PR - overview

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

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PR opportunities - overview

How to create chances to get media coverage for your business, and make your press release more likely to be picked up by journalists.

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Handling bad publicity - overview

Had public criticism or a PR disaster? Start here to find out how to handle it, how to limit the damage and how to turn things around.

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Writing a press release - overview

Journalists want to see a compelling story backed up by facts and figures before they give you coverage. How to make your press release stand out.

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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

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Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

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FAQS

Effective PR FAQs

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.