PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

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PR - overview

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

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PR opportunities - overview

You don't need to wait for something to happen before you publicise it. You can create PR opportunities that prompt media coverage for your business.

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Handling bad publicity - overview

Bad publicity is never welcome. But it's how you handle adverse publicity that could be the making - or breaking - of your business.

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Writing a press release - overview

Two simple principles produce a good press release: the subject has to be interesting and relevant; and you have to present it in the right way.

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Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

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How to put together a press release

Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.