November 29, 2013
Most Christmas shoppers are expected to buy more than half of their gifts online this year.
According to new research by Rackspace, there will be a total UK Christmas spending pot of over £18 billion – and about £10 billion of that will be spent online.
The survey of 2,000 UK adults, conducted by OnePoll for Rackspace, reveals that the average overall Christmas budget will be £375, with 35% of respondents saying they intend to spend less in 2013. However, 41% are still unsure of what their total budget will be. And 56% say they intend to spend more than half of their budget online.
Despite the convenience of online shopping, 63% of respondents said they were disappointed with an element of their online shopping last year. The most annoying issues are complicated check-out procedures (33%) and slow websites (28%). These frustrations led to 48% abandoning their purchase and 34% trying a different website.
The number of online shoppers using tablets and smartphones has increased dramatically in a year. 21% of UK adults say they will shop online using a tablet (up from 12% in 2012), while shopping on smartphones is up from 11% to 16%.
The survey also revealed:
"With competition high for that £10 billion, online retailers can't afford to lose custom due to frustrations caused by slow websites or check-outs," said Jeff Cotten, managing director, international at Rackspace. "Businesses need to ensure their websites have the support structures in place to cope with the surges of traffic and festive demand."