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Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.

A free-to-use tool, Hootsuite can make Twitter management easier, more efficient and effective. We explain how to get the best out of Hootsuite.

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations.

Even if you're flat out, generating sales leads allows you to be choosy about which jobs you take on. Ben Dyer looks at how to increase your leads.

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[