Handling bad publicity

Bad publicity is never welcome. But it's how you handle adverse publicity that could be the making - or breaking - of your business.

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Golden rules of complaints handling

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.

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How to handle bad publicity

As a business owner you should be prepared to deal with bad publicity and its effects. A written plan can help you through, but how do you create one?