Asking pertinent questions when sourcing a social media expert is essential. Chris Street suggests six questions to help you find the best person for the job
There has been a proliferation of new social media consultants, marketers and social media experts springing out of the business woodwork.
If I was tasked with the onerous job of sourcing and hiring a social media consultant, it might appear at first to be a thoroughly daunting task. But it doesn’t have to be, if you ask the right questions when you interview them.
So, to help you on your way to finding the right person to assist you with your social media marketing, here are my top six questions to ask:
A well-written, consistent and effective blogging presence is the lynchpin of any social media expert. If the individual in front of you isn’t blogging, or has been writing a blog for less than three years, it’s worth asking them the simple question, “why?”.
If the answer is less than six years, it’s questionable if they really are a social media expert – or if it’s just another individual/agency which has jumped on the social media bandwagon to make money from delivering little.
A truly versatile, adaptable and savvy social media expert should be able to work effectively with businesses and consumer-based organisations to deliver stunning social media marketing. If they can’t demonstrate this, be wary.
One of the acid tests of a good social media marketer is their willingness to allow potential clients to talk to their existing client base about their work. If they are reticent, or talk about “confidentiality” of clients, be insistent.
Ask if they are present on the main social media platforms, and are active on them. I’ve seen so-called social media experts without effective Twitter profiles, without blogs, and even without Facebook profiles in the past.
Insist on seeing examples and case studies from them, highlighting ROI from their social media marketing for clients. If they can’t or won’t, be aware that you might be in front of nothing more than a snake-oil salesman on the social web.
So, if you get the right answers, the chances are you’re sitting opposite a reputable, passionate and professional advocate of social media marketing. If not — keep searching.