Social media and online networking

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

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How to use Facebook to promote your business

Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.