Media advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

News image
ARTICLE

Advertising

Advertising is the fastest and simplest way for a start-up business to let a large number of people know about its products and services.

News image
ARTICLE

How to write an advertisement

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

News image
ARTICLE

How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

News image
ARTICLE

Advertising strategy

If you have a large number of target clients, advertising can be a cost-effective way of communicating, but it is important to have a strategy.

News image
TOOL

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

News image
ARTICLE

Local sponsorship is good for business

Small firms can get good publicity and valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank.