Media advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

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Advertising strategy

If you have a large number of target clients, advertising can be a cost-effective way of communicating, but it is important to have a strategy.

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Advertising

Advertising is the fastest and simplest way for a start-up business to let a large number of people know about its products and services.

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How to write an advertisement

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

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Measuring the effects of sponsorship

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

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Ten ways to advertise on a budget

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.