Your marketing plan

Your marketing plan ensures that everyone in the business knows what you are trying to do and what they need to do to make it happen.

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Planning your marketing

Marketing is based on identifying and satisfying customers’ needs. It includes pricing, promotion and customer care. Here's how to get it right.

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Ten ways to improve your offer

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?

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How to prepare a marketing plan

From describing your market and researching customers to preparing sales forecasts and budgets, learn how to create a marketing plan.