Branding

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

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Registering trade marks

If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

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Great infographics made easy

Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.

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How I chose my business name

Neena Trehan of Surrey-based beauty salon Spa Fabulous explains how she came up with the name for her business and offers advice to others.