Questionnaires, surveys and focus groups

How market research questionnaires, surveys and focus groups can be powerful tools for improving your understanding of your market and customers.

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How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

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Do-it-yourself market research

To help limit your costs, learn no-cost and low-cost ways to find out more about your competitors and customers by doing your own market research.

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How to do market research online

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.

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What is quantitative research?

Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.