New product research

Product research lets you understand what customers want, allowing you to tailor your product to meet their needs and give you a competitive edge.

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ARTICLE

New product development

How to turn an idea into a product, once you have decided to go ahead with it, including setting a spec and keeping costs under control.

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ARTICLE

Exploiting gaps in your market

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

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FAQS

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

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ARTICLE

Why you must test for success

When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need to test it thoroughly.

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ARTICLE

Product research: Dos and don'ts

What is the key to successful product testing and how can you avoid expensive mistakes? Expert Jenny Covey provides her key dos and don'ts.