Market analysis

Understanding how your market works and what customers want is vital. Industry analysis and market research can identify where to focus your efforts.

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Measuring customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

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A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

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Keeping your eyes on the competition

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

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Introduction to desk research

Desk research is any intelligence or data that already exists. It can provide you with a lot of extremely useful information, much of it for free.