Marketing essentials

Online marketing

Social media

Advertising

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Article

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care

Female customer care worker with a headset on smiling at the camera

Article

Customer care for small businesses

Customer care should be at the heart of your business if you want to build customer loyalty and bring in new business. Edwina Hughes explains.

Sales

Market research

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Article

How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[