Customer loyalty

Loyalty schemes are an effective way to improve your customer-retention levels. Increasing your customer retention can significantly increase profits.

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ARTICLE

Building customer loyalty

Customer loyalty is important because selling more to existing customers is easier, and cheaper, than finding and selling to new ones.

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ARTICLE

Ten ways to reward loyal customers

Offering free goods, discounts and special buying opportunities to regular customers shows you value them and keeps them coming through your door.

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FAQS

Building customer loyalty FAQs

Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.