SWOT analysis

A SWOT analysis is a simple but powerful tool that can help you gather information to make a proper assessment of your business and your market.

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SWOT analysis - overview

Where to start with SWOT analysis, what to include, where to find the information and how to use it to help your business survive and thrive.

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SWOT analysis

SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.

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Benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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Exploiting gaps in your market

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

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How to compete with bigger rivals

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

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I'm too reliant on a single customer

Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.

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TOOL

SWOT analysis template

Download this SWOT analysis template to help you record the strengths and weaknesses and the opportunities and threats your business is facing.

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Ten ways to benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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What is SWOT analysis?

An accurate SWOT analysis is a very beneficial tool which allows you to consider internal and external factors that could affect your business.