Marketing strategy

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

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Marketing strategy - overview

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

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Your marketing plan - overview

Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

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SWOT analysis - overview

Where to start with SWOT analysis, what to include, where to find the information and how to use it to help your business survive and thrive.

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Branding - overview

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

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Pricing - overview

Your business needs to get pricing right. The basics on the different pricing strategies you could use, and what you need to consider.

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Exporting - overview

Successful exporting needs to be carefully planned to avoid expensive failures. Our guide to where to start and what you need to consider.

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Retail - overview

How to attract customers and make a success of being a small independent retailer, whether on the high street, selling online or both.

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Cost-effective marketing - overview

How to market your business on a shoestring, and why measuring, testing and fine-tuning is the key to getting the biggest bang for your buck.

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Your target market - overview

Our introduction to identifying market segments, and how it can help you tailor your offer to meet their needs - helping you sell more effectively.

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Product development - overview

Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.

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Building a brand - checklist

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

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Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

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Developing new products - checklist

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

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Export finance

Exporting can be more financially complex than selling in the UK. How to negotiate payment methods, choose financing and deal with foreign currencies.

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First steps to exporting

How to prepare for successful exporting, including researching the market, organising transport and distribution, and the paperwork involved.