Marketing strategy

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

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Marketing strategy - overview

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

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Your marketing plan - overview

Your marketing plan ensures that everyone in the business knows what you are trying to do and what they need to do to make it happen.

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SWOT analysis - overview

A SWOT analysis is a simple but powerful tool that can help you gather information to make a proper assessment of your business and your market.

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Branding - overview

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

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Pricing - overview

Setting prices right is a crucial task. Go too high or low and it can have disastrous consequences for your business. Find out how to set prices.

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Exporting - overview

A good distribution strategy will identify the best sales channels for your business and tell you how to exploit them. So, how do you create one?

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Retail - overview

Independent retailers are a tough bunch. But there are still challenges to face. That’s why ecommerce has to be a part of every retailer’s armoury.

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Cost-effective marketing - overview

Any marketing activity takes time and, for the small business owner, time is money. Cost-effective marketing is about getting a measurable return.

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Your target market - overview

Splitting your customers into different groups will enable you to market your products or services specifically to the most profitable to you.

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Product development - overview

Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.

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Export finance

Exporting can be more financially complex than selling in the UK. How to negotiate payment methods, choose financing and deal with foreign currencies.

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First steps to exporting

How to prepare for successful exporting, including researching the market, organising transport and distribution, and the paperwork involved.

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Research your export markets

It's essential to carry out thorough research before you start exporting, to avoid costly mistakes and boost your chances of success. Our guide.