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A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.

Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.

A free-to-use tool, Hootsuite can make Twitter management easier, more efficient and effective. We explain how to get the best out of Hootsuite.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.

Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[