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Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

How to use search engine optimisation (SEO), quality online content and link-building to get your website to the top of Google search rankings.

A free-to-use tool, Hootsuite can make Twitter management easier, more efficient and effective. We explain how to get the best out of Hootsuite.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs. You need to exceed their expectations.

Even if you're flat out, generating sales leads allows you to be choosy about which jobs you take on. Ben Dyer looks at how to increase your leads.

The essential guide to market research for small businesses, covering desk research, field research, qualitative research and quantitative research

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[