Gemma Went is a marketing and social media consultant with 15 years worth of experience across B2B, B2C, brands and SMEs.
With a background in psychology, a keen interest in human behaviour and a love of all things digital; Gemma has helped numerous businesses successfully adopt digital marketing and social media. During her 15 years as a marketing, digital and social media strategist, she's worked across B2C, B2B, global brands, agencies and SME’s in a range of sectors, including entertainment, events, fmcg, alcohol, beauty, fashion, design and architecture.
Although her focus in recent years has been on digital and social media, she's not forgotten her traditional marketing roots. To get the results clients need, she uses an integrated approach and, by applying a multi-platform framework, tells a cohesive story across a number of online and offline channels.
If you are using social media, you need to think about the target audiences you want to connect with. You probably think you already know who these people are. It’s the same ones you’ve been targeting for years right? Not necessarily, as Gemma Went explains…