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Fiona Blades

Fiona Blades

MESH Planning

Chief Experience Officer

Bedford House, 125-133 Camden High Street, London, NW1 7JR

www.meshplanning.com

Contact: Fiona Blades

Company description

MESH Planning is an award-winning research agency specialising in evaluating integrated campaigns. We have developed a real-time research approach that picks up everything from TV advertising to in store and word of mouth to understand how each element of the campaign is working.

About the expert

Fiona Blades began her career in marketing for pet food before becoming an advertising planner and then working in more integrated communication agencies as Planning Director. Due to traditional research focusing on measuring TV and being unable to accurately pick up other channels, such as word of mouth or online, Fiona left to set up MESH Planning in 2006. She is a frequent speaker at research, marketing and advertising conferences and in 2008 won Best Paper and Best New Thinking at the annual market research conference, Best Measurement for WARC's Word of Mouth conference and a New Consumer Insights award for work done on the mobile phone market.

In 2007 Fiona was named as one of the 50 Faces to Watch in Research magazine's entrepreneurs section.

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  • Getting the measure of your marketing

    When marketing budgets are tight, your marketing needs to work harder and smarter than ever. Evaluating your activities needn't be expensive and it can save you money in the long-term. Fiona Blades, CEO of market research company MESH Planning, explains how small firms can measure their marketing…

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