Alex Sass

Renegade Media

Head of digital

www.renegademedia.net

Company description

Multi-cultural team of PR and digital experts help independent agencies punch above their weight, get on pitch lists and raise their profiles. Direct to consumer seeding success for global brands.

About the expert

Very early adopter of social-network-theory (since 1995), worked with major brands since first days, aligning their desires with emerging technologies. Founder of my own networks (JakeTM.org was the flagship) and creator of associated OSN engines (as seen in DTI and Arts Council). Mentor for a number of digital communities. Currently advising international clients on seeding/viral strategies, trade and public relations, blogger outreach, ROI digital strategy. Head of digital at Renegade Media in the southwest with clients across the UK, China, USA and Europe. Best of British Entrepreneur — Attitude Magazine.