Marketing essentials

Small business team having a creative meeting to create a brand for the business.

Article

Essential guide to creating a brand

Creating an authentic brand for your small business that matches your USPs with your customers’ needs to create a powerful brand identity.

Online marketing

Business owner looking after his ecommerce business

Article

Essential guide to ecommerce

Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.

Social media

Market research

glasses resting on papers

Article

Keeping your eyes on the competition

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.