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Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.

Online directories can be a low-cost way of driving potential customers to your website. But how do you know which you should be advertising in?

Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.

New product research is absolutely vital before you go to market, to make sure you’re not about to launch a costly disaster.