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Who are your customers? Understanding how to segment your market

Who are your customers? - Sticky Marketing Club video

Customer segmentation is important. But, as Grant Leboff explains, segmentation based solely on demographics such as age, gender, ethnicity, income etc. is no longer satisfactory. Discover a better way to understand your customers and how to market to them effectively in this seven-minute video on customer segmentation (Login required).

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Find more articles, videos and tools on customer segmentation in the Resources box on the right.