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It's tough in a recession, but what about surviving two world wars, and the Great Depression? Meet the businesses that have been through it all.

Email marketing is an effective way to boost sales. Find out which subject lines have the biggest impact and why some advice may be misleading.

Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.

Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[