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Want ROI? Understanding why Return on Engagement matters
Grant Leboff, author of Sticky Marketing, explains how to engage with your customers and get their attention in a crowded media marketplace in this eight-minute video about customer engagement (Login required).
Popular content on reaching your target market:
- Standing out from the crowd
- Why it pays to profile your customers
- I'm a small business - why do I need a brand?
Find more articles, videos and tools on your target market in the Resources box on the right.
About the contributor
Marketing strategy: resources
Blog posts (7)
Articles (30)
- Changing focus: Public to private sector
- Cut your costs with marketing
- Cutting costs: how to cut the dead wood in your business to preserve the living
- Design marketing materials without breaking the bank
- Do you need to rebrand your business?
- Focusing your business
- Get more from your marketing budget
- How do you market an expensive item?
- How to identify and promote your USP
- How to market a professional practice
- Is your business in a rut?
- Market yourself as a small business
- Marketing on a shoestring
- Plugging the profit leaks in your business
- Q&A: The Bribery Act and your business
- Routes to market
- Should you pay for an intern?
- Six tips for suppliers dealing with retailers
- Six ways to make more sales in 2013
- Six ways to make your small business look bigger
- Standing out from the crowd
- Strategies for growing your business
- Ten ways to get the most out of customer testimonials
- The branding behaviour of high-growth start-ups
- The five principles of retail
- The secrets of 100-year-old businesses
- The spirit of sharing: why it pays to make friends with other businesses
- The truth about marketing to women
- Using existing data to understand your customers
- Why content is king in today’s marketing
Briefings (3)
Case studies (5)
Checklists (7)
- Developing your USP: A step-by-step guide
- How to plan your PR
- Ten tips for building a knowledge-based business
- Ten ways to build a brand for your small business
- Ten ways to keep ahead of the competition
- Ten ways to keep your products competitively priced
- Ten ways to market your small UK business to overseas visitors
FAQs (3)
Tools (2)
Videos (11)
- Ask the expert: brand and design
- Ask the expert: marketing
- How to network and get new business referrals
- Join the 29% with a powerful personal network
- Marketing through the downturn
- Recession recovery: low-cost, high-impact marketing to increase sales
- Recession recovery: reaching new customers
- Smarter marketing for ambitious SMEs
- Successful marketing mindsets
- Who are your buyer personas?
- Who are your customers? Understanding how to segment your market
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