SWOT analysis

A SWOT analysis is a simple but powerful tool that can help you gather information to make a proper assessment of your business and your market.

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ARTICLE

How to do a SWOT analysis

Use this checklist to help carry out a SWOT analysis, from identifying participants to discussing the points raised and creating an action plan.

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ARTICLE

How to compete with bigger rivals

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

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Ten ways to benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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ARTICLE

Exploiting gaps in your market

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

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TOOL

SWOT analysis template

Download this SWOT analysis template to help you record the strengths and weaknesses and the opportunities and threats your business is facing.