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Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.

Online directories can be a low-cost way of driving potential customers to your website. But how do you know which you should be advertising in?

Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.

New product research is absolutely vital before you go to market, to make sure you’re not about to launch a costly disaster.