If you’ve got a website, you need to be doing SEO. It’s as simple as that. Search engine optimisation can help your website to feature prominently on search engines like Google.
So if you have a flower shop in Wigan, it’s about optimising your website so that when someone types in “flower shop in Wigan” on Google, your website is at or near the top of the results list. Without SEO, you may not appear at all.
SEO is a fast-moving discipline and there’s a lot of competition for the pole positions online. So SEO is something that has to be done regularly and it pays to keep up with the latest SEO tools and techniques. And that includes being active on social media as well as optimising your website with keywords.
We’ve got a whole range of content to help small businesses with SEO — from beginners’ guides to more in-depth SEO strategy.
It’s important to understand which words and phrases are commonly used in searches for your type of product or service. The Google Keyword tool can help you find the best words and phrases.
Google rewards websites that link to other relevant sites and especially those that attract a lot of links too. You can actively increase the number of good links in and out of your site to boost traffic. Find out how by reading John Straw’s article on Link building tips and strategies. Or check out James Gurd’s article, Building links to boost your website ranking.
The internet may be global, but most small firms are casting their net in their local area and their SEO strategy needs to reflect this. We’ve got lots of good articles on local search issues including: Reach the top of local search rankings and How to use Google Places listings to find customers.
If you are ready to take your SEO strategy to the next level, set aside some time to read this excellent piece by Glen Allsopp, The ultimate guide to keyword research. It’s a bit long but it is well worth it.
Finally, it’s vital to keep up with the latest developments. SEO is a fast-changing discipline. Read John Straw’s blog, Reflected glory: the changing face of SEO.
Find more articles, videos and tools in the Resources box.