Marketing essentials

"Find your niche" written on a notepad

Article

How to set up a niche business

Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.

Online marketing

Social media

Advertising

Brown leather wallet on a white piece of paper that says 'PROJECT'

Article

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care

Sales

Market research

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[