Sign in

Courtesy navigation

Comments (1)

How to make your small exhibition stand a success

Here are five proven tips to help you create a better small stand:

  1. Use lighting. According to some industry research, lighting can increase awareness of your stand by 30 percent to 50 percent. Supplement your light package that comes with shell-scheme stands if needs be to ensure graphics and product is seen in the best light!
  2. Take a novel approach. Develop a theme for your stand. Leave the traditional approach to the big exhibitors that can rely on the size of their space to stand out.
  3. Display the product or company name most recognised by attendees.
  4. 'Size' everything to fit the stand. (Unless you're purposely using large-scale props as a draw.) You wouldn't put a king-sized bed in your 3 x 4m guest bedroom. Large information counters (borrowed from a larger stand) can dwarf your staff.
  5. Invest in a modular system that's easy to customise. Avoid garden furniture and tressle tables with tablecloths; they can look cheap. A manufactured system gives the exhibit a more "finished" look.
Add this

Rating

0
Your rating: None

Email a friend

Comments

alanjacks's picture

Some good stuff here.

Modular is always a good route, best of both worlds, customisable yet not as expensive as a completely traditional/custom exhibition stand, and modular stands can still look fantastic. Having exhibition stand contractors take a novel approach is another good thing to consider, you need to stand out from the crowd, you need to entice and intrigue passers by.

Fri, 28/10/2011 - 10:29 — alanjacks

Add a comment

Not registered? We'll create a new account for you when you add your comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <p>
  • Lines and paragraphs break automatically.

Create an account

Not registered? We'll create a new account for you when you add your comment.
Account information
Your name on the Donut websites
Personal information
Your first and last name, please
We'll send your registration details here
Just the first part - eg SW17
Not in the UK? You can still leave comments:
I would like to receive the My Donut e-newsletter
Type the characters you see in this picture. (verify using audio)
Anti-spam check - enter the characters you see

When you click 'Register' to create a new account, you accept our terms of service and privacy policy

We check all comments before publishing them on the site.