Marketing essentials

Small business team creating a brand

Article

How to create a brand - checklist

A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.

Online marketing

Social media

Advertising

Customer care

Sales

An annoyed man stands with his arms crossed

Article

Understand body language in business

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Market research

Group of employees sat around a table working on marker research

Article

How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[