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Customer research to support decision-making
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In this video, experts discuss the importance of understanding your customers and different market research options. Careful research is crucial before launching a new business or a new product or taking other critical business decisions.
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Understanding your customers: resources
Blog post (1)
Articles (26)
- Ask your customer what they think
- Building rapport with your customers
- Creating a positive culture in your business
- Customer database management
- Customer service lessons from the high street
- Delivering customer satisfaction
- Growing customers: building your business
- How small firms can get real results with CRM
- How to create effective customer questionnaires
- How to shape the attitudes of your employees
- How to turn good service into more sales
- How to use customer feedback to improve your business
- Listen and learn — increasing sales through customer feedback
- Measuring customer satisfaction
- Putting the focus on your customers
- Six reasons you could be failing to attract customers
- The importance of exceeding customer expectations
- The importance of recruiting the right staff
- Turn your customers into your best sales people
- Understanding your customers' real needs
- Use your CRM system to increase sales
- Using existing data to understand your customers
- Why it pays to profile your customers
- Why listening to your customers matters
- Winning back customers: making up is hard to do
- Working with a big client
Briefings (2)
Checklist (1)
FAQs (1)
Tool (1)
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