Mark McCulloch

Brand Promise Ltd

Founder

32 Lydbrook Lane, Woburn Sands, MK17 8GJ

www.marketingseen.blogspot.com

Company description

Brand Promise is a brand consultancy that helps companies find their brand promise and helps them keep it.

About the expert

Brand-focused creative marketeer. 10 years heavyweight experience in brand and marketing, I have been responsible for brand repositioning and cultural definitions of the lastminute.com group of brands Europe-wide and am currently working on global brand strategy, visual identity roll-out and colleague engagement internationally for Barclaycard. Starting brand consultancy called Brand Promise which will help brands find and keep their promise to colleagues and customers. I have also held general marketing and creative agency side roles previous to this. I have worked with clients such as Barclaycard, lastminute.com, Sainsbury's, Loaded, NME, Independent newspaper, WD-40 and Moathouse hotels to name a few. My main passions are helping brands realise their full potential and creating big ideas for brands that create buzz and talkability and cut through.