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Mark McCulloch

Mark McCulloch

WE ARE Spectacular

Founder and CEO

32 Lydbrook Lane, Woburn Sands, MK17 8GJ

http://www.wearespectacular.co.uk/

Contact: Mark McCulloch

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Company description

WE ARE Spectacular is a collective of nine boutique agencies who have worked together for years on brands like Pret A Manger, YO! Sushi, lastminute.com, Fuller’s and Barclaycard. As they are all specialists in their defined areas of brand, marketing, digital, social and PR, they can help you tap into their experience to help you get to the best branding, marketing, digital or total solution from the expert.

About the expert

Mark McCulloch is a brand-focused creative marketer with more than ten years heavyweight experience in brand and marketing, He has been responsible for brand repositioning and cultural definitions of the lastminute.com group of brands Europe-wide, and is currently working on global brand strategy, visual identity roll-out and colleague engagement internationally for Barclaycard.

Mark is involved in brand consultancy to help brands find and keep their promise to colleagues and customers. He has also held general marketing and creative agency side roles previous to this. He has worked with clients including Sainsbury's, Loaded, NME, The Independent, WD-40 and Moathouse hotels, to name a few.

Mark’s main passions are helping brands realise their full potential and creating big ideas for brands that create buzz and talkability and cut through.

Articles by this expert, by highest rating

  • Branding and marketing: what’s the difference?

    Many companies, big and small, do not understand the important differences between brand and marketing. Mark McCulloch, of Spectacular Marketing, explains why the two are important, but in different ways…

  • How to create podcasts for your business

    Podcasts help you connect to customers and they are surprisingly simple to create. Mark McCulloch, founder of Spectacular Marketing, explains what podcasting is and how to make your own, simply and cost-effectively…