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Company description

WE ARE Spectacular is a central London- and Brighton-based creative collective who can increase your sales by grabbing people's attention through brand, marketing, digital and social. They work for Fuller's Inns & Hotels, First Utility, YO! Sushi, Costa Coffee, Chop'd, Upper Crust, Millie's Cookies, Caffe Ritazza, Belushi's and Harviestoun Brewery, to name a few.

About the expert

Mark McCulloch is a brand-focused creative marketer with more than fifteen years' heavyweight experience in brand and marketing, He has been responsible for brand repositioning and cultural definitions of the group of brands Europe-wide, and is currently working on global brand strategy, visual identity roll-out and colleague engagement internationally for Barclaycard, heading up YO! Sushi marketing to make them cool again, and raising the sales of coffee at Pret a Manger and bringing them into the digital age through social and mobile.

He has also held general marketing and creative agency side roles previous to this. He has worked with clients including Sainsbury's, Tesco, Loaded magazine, NME, The Independent, Viz and WD-40.

Mark's main passion is helping brands rethink everything and market like the year they are living in.

Articles by this expert, by highest rating

  • Branding and marketing: what’s the difference?

    Many companies, big and small, do not understand the important differences between brand and marketing. Mark McCulloch, of Spectacular Marketing, explains why the two are important, but in different ways…

  • How to create podcasts for your business

    Podcasts help you connect to customers and they are surprisingly simple to create. Mark McCulloch, founder of WE ARE Spectacular, explains what podcasting is and how to make your own, simply and cost-effectively…