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Mark McCulloch

WE ARE Spectacular

Founder and Group CEO

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Contributions

WE ARE Spectacular

40-41 Great Castle Street
London
W1W8LU

About the company

WE ARE Spectacular is a central London- and Brighton-based creative collective who can increase your sales by grabbing people's attention through brand, marketing, digital and social. They work for Fuller's Inns & Hotels, First Utility, YO! Sushi, Costa Coffee, Chop'd, Upper Crust, Millie's Cookies, Caffe Ritazza, Belushi's and Harviestoun Brewery, to name a few.

About Mark McCulloch

Mark McCulloch is a brand-focused creative marketer with more than fifteen years' heavyweight experience in brand and marketing, He has been responsible for brand repositioning and cultural definitions of the lastminute.com group of brands Europe-wide, and is currently working on global brand strategy, visual identity roll-out and colleague engagement internationally for Barclaycard, heading up YO! Sushi marketing to make them cool again, and raising the sales of coffee at Pret a Manger and bringing them into the digital age through social and mobile.

He has also held general marketing and creative agency side roles previous to this. He has worked with clients including Sainsbury's, Tesco, Loaded magazine, NME, The Independent, Viz and WD-40.

Mark's main passion is helping brands rethink everything and market like the year they are living in.

MARK'S CONTRIBUTIONS

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ARTICLE

Branding and marketing: what’s the difference?

Many companies do not understand the important differences between brand and marketing. Find out why the two are important, but in different ways....

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ARTICLE

How to create podcasts for your business

What is podcasting and why should you use it for your business? Podcasts are surprisingly easy to create and can help you connect with your customers....