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Mark McCulloch

Mark McCulloch

Spectacular Marketing

32 Lydbrook Lane, Woburn Sands, MK17 8GJ

Spectacular Marketing

 

Company description

We are Spectacular Marketing.

We'll help you have big brand thinking without the big brand budget.

 

About the expert

Brand-focused creative marketeer. Over 10 years heavyweight experience in brand and marketing, I have been responsible for brand repositioning and cultural definitions of the lastminute.com group of brands Europe-wide and am currently working on global brand strategy, visual identity roll-out and colleague engagement internationally for Barclaycard. Starting brand consultancy which will help brands find and keep their promise to colleagues and customers. I have also held general marketing and creative agency side roles previous to this. I have worked with clients such as Barclaycard, lastminute.com, Sainsbury's, Loaded, NME, Independent newspaper, WD-40 and Moathouse hotels to name a few. My main passions are helping brands realise their full potential and creating big ideas for brands that create buzz and talkability and cut through.

Articles by this expert, by highest rating

  • How to create podcasts for your business

    Podcasts help you connect to customers and they are surprisingly simple to create. Mark McCulloch, founder of Spectacular Marketing, explains what podcasting is and how to make your own, simply and cost-effectively.…

  • Branding and marketing: what’s the difference?

    Many companies, big and small, do not understand the important differences between brand and marketing. Mark McCulloch, of Spectacular Marketing, explains why the two are important, but in different ways…

  • Smartphone applications for small businesses

    Smartphones — and the many applications they offer — can change the way small businesses operate for the better. You can even create your own apps.…