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Bryony Thomas

Watertight Marketing Ltd

Marketing speaker, author and consultant

22

Contributions

Watertight Marketing Ltd




About the company

Bryony is a professional business speaker, author of the best-selling Watertight Marketing and founder of the Watertight Marketing Accredited Consultant network. Through this network, her speaking, and acclaimed Members' Club, she equips ambitious small businesses with the marketing strategies, skills, suppliers and set-up that they need to deliver long-term sales results.

About Bryony Thomas

Bryony Thomas is the author of Watertight Marketing, billed by Start Your Business Magazine as "a must for small businesses". It was described by one MD as "the entrepreneur's essential marketing manual”, and by another as the "best business book I've ever read".

This five-star business book brings together Bryony's extensive experience and many hats - first as a marketing agency bod, working on clients like Microsoft and Dell, then as client-side director of marketing for ClarityBlue, a 200-person business that sold for £85m. Later she worked as director of marketing in the integrated marketing division of FTSE 100 company Experian.

In 2008, Bryony started the journey towards what is today the Watertight Marketing Methodology, working with ambitious growing businesses delivering 12-month marketing transformation programmes. Through her book, her speaking, her events and her hands-on support, Bryony Thomas now gives small business owners the clarity and the structure to step off the roller coaster and get their marketing to put their business on a sustainable upward curve.

She does all this part-time around her family, and can be often found playing in the sand pit with her daughter or snuggled up with her soppy grey tom cat, Dylan.

BRYONY'S CONTRIBUTIONS

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10 signs that your business is heading for trouble

Running a business is hard work. There’s never a time when there’s nothing to do. So, it can be hard to stand back and get some perspective on whether or not you’re on the right track. If any of these tell-tale signs ring a bell, then stop, take a moment and think about where you?......

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20 common profit leaks in small businesses

If your bottom line could do with a boost, it can often be far more effective to plug some profit leaks than it can to plough your cash into doing something wholly new....

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A brief history of marketing

I was delighted recently to be asked to review the introduction to Valuable Content Marketing — the new book due out later this year by the talented Sonja Jefferson and Sharon Tanton. Sonja was looking for something that really put content marketing in context and quickly showed why it’s s......

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Ask before you send: best practice in email marketing

You meet someone at a networking event and take details. Can you start sending them your email newsletters right away? Or should you ask permission? ...

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Balancing the personal and professional on Twitter

I regularly give talks for entrepreneurial businesses on how to make their marketing pay. Top of my list for most is to try social media as part of their marketing toolkit. And within that, I almost always recommend Twitter....

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DO sweat the small stuff

I once had a boss whose favourite saying was, “Don’t sweat the small stuff” – it irritated me then, and it irritates me now....

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Don't let the trolls get you down

When we received a particularly vile piece of feedback via our feedback button, I have to admit that my smile did fall for a moment… well, about the time it takes to eat a chocolate brownie actually....

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How to avoid common mistakes at exhibitions

No summary or body text...

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How to motivate your customers to buy

It’s fascinating how a simple change of language can completely alter your perspective on something. In a meeting with David Tovey from Principled Selling, we were looking at stages in the buying decision and discussing which parts are marketing, which sales, and which customer service....

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It's not luck, it's good marketing

Have you ever noticed how when you ask people how they landed a big client, they’ll often say it was just luck that they were in the right place, at the right time.  OK, so sometimes luck plays a part… but you can be a whole lot luckier if you know where the right place is, and when you......

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It's not luck, it's good timing

Getting noticed is often a matter of showing up when somebody is looking for what you’re selling....

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Plugging the profit leaks in your business

Are you losing profit without realising it? Every business has leaks where revenue can disappear. But you have to spot them before you can mend them....

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Ten signs that you could do with strategic marketing advice

There are hundreds of potential marketing advisers for a small business owner....

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The fundamentals of marketing explained for start-ups

When you’re starting a business from scratch, there’s so much to learn. As the owner, you’re the person who ultimately needs to make a call on your investments, whether that’s product, people, technology, finance, sales, marketing or many other things. So, when it comes to market......

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The secret of good networking - follow-up

Last week I attended a networking event; it was a sit-down round table affair. On my left at dinner was a gentleman from one of the event sponsors, their company was an insurance broker. On my right, was the founder of an innovative local law firm. I chatted at length with them both. What happened a......

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Three great ways to use the back of your business card

With digital printing bringing down the cost of business cards it’s time to think a bit more clearly about what you put on the back of yours....

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Treat your website like an employee

For many Start-ups, the website is an early investment, and for many more an early headache. To avoid common mistakes, it can be good to adjust the way you think about your site. Rather than thinking of it as a project or a tool, think of it as your first employee – a valued member of the team ......

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Using social media in B2B lead generation

Our clients, and most people we've met and talks and events recently, have asked the same question: Is social media appropriate for business-to-business marketing? Unequivocally, the answer is YES. In the last year, 40% of Clear Thought's revenue can be tracked back to a social media source, and 10......

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What shape is your marketing budget?

The questions I most often get asked about marketing budgets are:......

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What should you include in a professional profile?

A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials....

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Why keep marketing when you're already busy?

Many small and medium-sized businesses struggle to maintain a consistent level of marketing activity because energies and resources are diverted to deliver work for paying customers. Indeed, many don’t see the point in spending precious budget, and even more precious time, when they have plenty......

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Why marketing is a load of rubbish

OK, so obviously I don’t think marketing is a load of rubbish. But, I understand why so many people do. Especially small business owners, sales people, and our colleagues in finance. It’s because marketing people insist on speaking in their own language. Which is ironic, given that, as mar......