PR opportunities

How to create chances to get media coverage for your business, and make your press release more likely to be picked up by journalists.

How Ling Valentine's car-leasing business became a huge success story partly thanks to some unusual publicity stunts and a wonderfully wacky website.

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.

Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.

Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.

Media coverage is a blessing for small businesses - as your profile goes up, so will your sales. Even better if you can do this for free.

Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.

There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.

Michael Parker has recreated an old-fashioned sweet shop online, selling 700 varieties to satisfy the demand for retro sweets. Find out how he did it.