PR opportunities

You don't need to wait for something to happen before you publicise it. You can create PR opportunities that prompt media coverage for your business.

Browse topics: PR

PR opportunities (14)

Handling bad publicity (5)

Writing a press release (7)

Building relationships with the media (10)

PR opportunities - overview

How to create chances to get media coverage for your business, and make your press release more likely to be picked up by journalists.

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How I use publicity stunts to promote my online car leasing business

How Ling Valentine's car-leasing business became a huge success story partly thanks to some unusual publicity stunts and a wonderfully wacky website.

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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

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Planning your PR and content marketing FAQs

18 FAQs explaining how to plan your PR and content marketing to publicise your business in newspapers and magazines and on websites, TV and radio

A group of newspapers folded next to each other

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Ten ways to generate free publicity

Media coverage is a blessing for small businesses - as your profile goes up, so will your sales. Even better if you can do this for free.

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Using PR to improve your business FAQs

19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts

Women in a stripy cardigan at a press release with microphones in front of her

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What is PR?

Put simply, PR is positive publicity. It encourages people to think and speak positively about your business, building its reputation.

Three black microphones facing the camera with blurred people in the background

FAQs

Effective PR FAQs

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.

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How to create press and media coverage

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.

Man and a woman wearing winter clothes holding shopping bags while looking at a phone

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How to encourage word-of-mouth recommendations

Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.

'CASE STUDY' written on a small blackboard next to a laptop and a mug

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How to promote your business by writing a killer case study

Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.

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Ten ways to get coverage in your local media

Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.

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Why it pays to seek publicity

There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.

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How we sell retro sweets online

Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.