PR opportunities

How to create chances to get media coverage for your business, and make your press release more likely to be picked up by journalists.

How Ling Valentine's car-leasing business became a huge success story partly thanks to some unusual publicity stunts and a wonderfully wacky website.

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

18 FAQs explaining how to plan your PR and content marketing to publicise your business in newspapers and magazines and on websites, TV and radio

19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts

Put simply, PR is positive publicity. It encourages people to think and speak positively about your business, building its reputation.

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.

Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.

Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.

Media coverage is a blessing for small businesses - as your profile goes up, so will your sales. Even better if you can do this for free.

Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.

There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.

Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.