Research suggests that 87% of UK adults go online every day*. Most of us now buy online, too. If your business isn't found when people search online, you could be missing out on sales.
You have probably seen pay-per-click adverts thousands of times - but you may not be aware how businesses, of all sizes, can benefit from PPC advertising to attract more customers, sell to them and grow your business.
Our guide, in association with Microsoft Advertising, is here to help you harness the power of digital advertising to reach more customers and increase sales. The guide explains:
- how pay-per-click advertising works
- the benefits of pay-per-click
- how to launch a PPC campaign
- website optimisation
- setting a budget and measuring returns.
You’ll also get £100 in search credit when you spend £20.
* Source: Office for National Statistics, 2019